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~person:"Smith, N. Craig"
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Marketing theory
7
Marketingtheorie
7
Corporate Social Responsibility
5
Corporate social responsibility
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Peter F. Drucker
3
Stakeholder
2
Bibliometrics
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Smith, N. Craig
Tadajewski, Mark
79
Sheth, Jagdish N.
50
Hunt, Shelby D.
49
Kotler, Philip
42
Vargo, Stephen L.
34
Jones, D. G. Brian
30
Malhotra, Naresh K.
29
Lusch, Robert F.
28
Maclaran, Pauline
25
Shaw, Eric H.
23
Brown, Stephen
21
Homburg, Christian
20
Kuß, Alfred
20
Saren, Michael
20
Grönroos, Christian
19
Bruhn, Manfred
17
Keller, Kevin Lane
16
Freiling, Jörg
15
Kleinaltenkamp, Michael
15
Kumar, V.
14
Lehmann, Donald R.
14
Layton, Roger A.
13
Dholakia, Nikhilesh
12
Dixon, Donald F.
11
Franses, Philip Hans
11
Green, Paul E.
11
Hanssens, Dominique M.
11
Kollmann, Tobias
11
Meffert, Heribert
11
Stremersch, Stefan
11
Wierenga, Berend
11
Baker, Michael John
10
Hauser, John R.
10
Lilien, Gary L.
10
Pepels, Werner
10
Shapiro, Stanley J.
10
Verhoef, Peter C.
10
Wensley, Robin
10
Wooliscroft, Ben
10
Akaka, Melissa Archpru
9
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Faculty & research / Insead : working paper series
3
Centre for Marketing working paper / Centre for Marketing, London Business School
1
INSEAD Business School Research Paper
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Mainstreaming corporate responsibility
1
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Laying foundations for an emerging field : a commentary on Shelby Hunt’s research on marketing ethics
Smith, N. Craig
-
2010
Persistent link: https://www.econbiz.de/10008807102
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2
The new marketing myopia
Smith, N. Craig
;
Drumwright, Minette E.
;
Gentile, Mary C.
-
2009
Persistent link: https://www.econbiz.de/10003912956
Saved in:
3
Bounded goodness : marketing implications of Drucker on corporate responsibility
Smith, N. Craig
-
2008
Persistent link: https://www.econbiz.de/10003909940
Saved in:
4
Bounded Goodness : Marketing Implications of Drucker on Corporate Responsibility
Smith, N. Craig
-
2008
Drucker's immense contribution to the thinking and practice of management extends to social responsibility in business. This work goes back over sixty years but remains relevant today - notwithstanding the impacts of globalization and the greater interconnectedness of business and society - and...
Persistent link: https://www.econbiz.de/10014219407
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5
Bounded goodness : marketing implications of Drucker on corporate responsibility
Smith, N. Craig
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003470307
Saved in:
6
The new marketing myopia
Smith, N. Craig
;
Drumwright, Minette E.
;
Gentile, Mary C.
- In:
Journal of public policy & marketing : JPP & M ; an …
29
(
2010
)
1
,
pp. 4-11
Persistent link: https://www.econbiz.de/10003979284
Saved in:
7
Bounded goodness : marketing implications of Drucker on corporate responsibility
Smith, N. Craig
- In:
Mainstreaming corporate responsibility
,
(pp. 364-381)
.
2009
Persistent link: https://www.econbiz.de/10003855388
Saved in:
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