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~person:"Sobh, Rana"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Verzeichnis"
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Sobh, Rana
Kalliny, Morris
11
Tlaiss, Hayfaa A.
9
Benmamoun, Mamoun
8
Bolbol, Ali A.
8
Alkazaz, Aziz
5
Aziz, Omar Ghazy
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Khader, Bichara
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Malkawi, Bashar H.
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Touati, Kamel
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Afiouni, Fida
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Elbadawi, Ibrahim
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Ghazanfar, Shaikh M.
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Harb, Georges
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Qudsi, Sulayman S. al-
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Singh, Nitish
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Sirageldin, Ismail Abdel-Hamid
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Abalkhail, Jouharah M.
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Alami, Randa
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Ali, Abbas J.
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Basher, Syed Abul
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Ben Jelili, Riadh
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Benayed, Walid
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Bougharriou, Nouha
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Caputo, Andrea
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Choucri, Nazli
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Dajani, Burhan
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David, Peter
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Elbanna, Said
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Gabsi, Foued Badr
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Ghanem, Salma
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Hunt, Lester C.
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Karam, Charlotte M.
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Mehtap, Salime
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Pellegrini, Massimiliano M.
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Rotondi, Valentina
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Shahateet, Mohammed Issa
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Sid Ahmed, Abdelkader
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Sidani, Yusuf M.
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ECONIS (ZBW)
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How advertisers can target Arab e-consumers more effectively : a framework for localizing digital advertising and marketing content to Arab e-consumers
Benmamoun, Mamoun
;
Singh, Nitish
;
Sobh, Rana
- In:
Journal of advertising research
59
(
2019
)
2
,
pp. 171-184
Persistent link: https://www.econbiz.de/10012109423
Saved in:
2
Localizing to Arabic consumers : insights from print advertising
Sobh, Rana
;
Singh, Nitish
;
Chun, Wootae
;
Benmamoun, Mamoun
- In:
Journal of marketing communications
24
(
2018
)
2
,
pp. 190-211
Persistent link: https://www.econbiz.de/10011852940
Saved in:
3
Gulf Arab e-business environment : localization strategy insights
Benmamoun, Mamoun
;
Sobh, Rana
;
Singh, Nitish
;
Moura, …
- In:
Thunderbird international business review
58
(
2016
)
5
,
pp. 439-452
Persistent link: https://www.econbiz.de/10011566229
Saved in:
4
A comparative analysis of Arab and US cultural values on the web
Chun, Wootae
;
Singh, Nitish
;
Sobh, Rana
;
Benmamoun, Mamoun
- In:
Journal of global marketing
28
(
2015
)
2
,
pp. 99-112
Persistent link: https://www.econbiz.de/10011284956
Saved in:
5
Islamic Arab hospitality and multiculturalism
Sobh, Rana
;
Belk, Russell W.
;
Wilson, Jonathan A. J.
- In:
Marketing theory
13
(
2013
)
4
,
pp. 443-463
Persistent link: https://www.econbiz.de/10010233273
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