How advertisers can target Arab e-consumers more effectively : a framework for localizing digital advertising and marketing content to Arab e-consumers
Year of publication: |
2019
|
---|---|
Authors: | Benmamoun, Mamoun ; Singh, Nitish ; Sobh, Rana |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 59.2019, 2, p. 171-184
|
Subject: | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Arabische Staaten | Arab countries |
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