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~person:"Sok, Phyra"
~person:"Urde, Mats"
~subject:"Brand management"
~subject:"KMU"
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Brand management
KMU
Marketing management
13
Marketingmanagement
13
Markenführung
9
Brand
4
Brand image
4
Brand orientation
4
Corporate culture
4
Markenartikel
4
Markenimage
4
Unternehmenskultur
4
Brand architecture
3
Consumer behaviour
3
Corporate reputation
3
Firm performance
3
Firmenimage
3
Konsumentenverhalten
3
Markenarchitektur
3
SME
3
Unternehmenserfolg
3
Competitive advantage
2
Erfolgsfaktor
2
Innovation
2
Market orientation
2
Marketing
2
Nobel Prize
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Resource-based view
2
Ressourcenorientierter Ansatz
2
Success factor
2
Wettbewerbsvorteil
2
corporate brand identity
2
corporate brand management
2
Ambidexterity
1
Brand awareness
1
Brand core
1
Brand essence
1
Brand identification
1
Brand meaning
1
Brand oriented positioning
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12
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Sok, Phyra
Urde, Mats
Keller, Kevin Lane
18
Melewar, T. C.
14
Laukkanen, Tommi
10
Gilmore, Audrey
9
O'Cass, Aron
9
Reijonen, Helen
9
O'Dwyer, Michele
8
Adeola, Ogechi
7
Baumgarth, Carsten
7
Foroudi, Pantea
7
Kitchen, Philip J.
7
Ko, Eunju
7
Aaker, David A.
6
Balmer, John M. T.
6
Didonet, Simone Regina
6
Hirvonen, Saku
6
MacInnis, Deborah J.
6
Šerić, Maja
6
Balmer, John M.T.
5
Bruhn, Manfred
5
Burmann, Christoph
5
Carson, David
5
Chan-Olmsted, Sylvia M.
5
Eisingerich, Andreas B
5
Gupta, Suraksha
5
Hinson, Robert
5
Jones, Rosalind
5
Merrilees, Bill
5
Nwankwo, Sonny
5
Thurasamy Ramayah
5
Tuominen, Sasu
5
Bang Nguyen Viet
4
Bang, Nguyen
4
Cuneo, Andres
4
Fearne, Andrew P.
4
Gbadamosi, Ayantunji
4
Joensuu-Salo, Sanna
4
Kowalik, Izabela
4
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The journal of product & brand management
3
European journal of marketing : EJM
2
The journal of brand management : an international journal
2
Australasian marketing journal
1
Impulse für die Markenpraxis und Markenforschung : Tagungsband der internationalen Konferenz "DerMarkentag 2011"
1
Journal of business research : JBR
1
Journal of service theory and practice : JSTP
1
Journal of strategic marketing
1
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ECONIS (ZBW)
12
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1
Risk perceptions in Japanese SMEs : the role of Internet marketing capabilities in firm performance
Mathews, Shane W.
;
Maruyama, Masahiro
;
Sakurai, Yuka
; …
- In:
Journal of strategic marketing
27
(
2019
)
7
,
pp. 599-611
Persistent link: https://www.econbiz.de/10012202782
Saved in:
2
Unpacking brand management superiority : examining the interplay of brand management capability, brand orientation and formalisation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 177-199
Persistent link: https://www.econbiz.de/10011626461
Saved in:
3
Linking entrepreneurial orientation and small service firm performance through marketing resources and marketing capability : a moderated mediation model
Sok, Phyra
;
Snell, Lan
;
Lee, Wai Jin
;
Sok, Keo Mony
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
1
,
pp. 231-249
Persistent link: https://www.econbiz.de/10011603068
Saved in:
4
The corporate brand identity and reputation matrix : the case of the Nobel Pirze
Urde, Mats
;
Greyser, Stephen A.
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 89-117
Persistent link: https://www.econbiz.de/10011482901
Saved in:
5
The brand core and its management over time
Urde, Mats
- In:
The journal of product & brand management
25
(
2016
)
1
,
pp. 26-42
Persistent link: https://www.econbiz.de/10011563016
Saved in:
6
Why doesn't our branding pay off : optimising the effects of branding through innovation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 509-529
Persistent link: https://www.econbiz.de/10011574456
Saved in:
7
The Nobel Prize : the identity of a corporate heritage brand
Urde, Mats
;
Greyser, Stephen A.
- In:
The journal of product & brand management
24
(
2015
)
4
,
pp. 318-332
Persistent link: https://www.econbiz.de/10011407187
Saved in:
8
Market and brand-oriented schools of positioning
Urde, Mats
;
Koch, Christian
- In:
The journal of product & brand management
23
(
2014
)
7
,
pp. 478-490
Persistent link: https://www.econbiz.de/10010463511
Saved in:
9
Brand orientation and market orientation : from alternatives to synergy
Urde, Mats
;
Baumgarth, Carsten
;
Merrilees, Bill
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 13-20
Persistent link: https://www.econbiz.de/10009720407
Saved in:
10
Achieving superior SME performance : overarching role of marketing, innovation, and learning capabilities
Sok, Phyra
;
O'Cass, Aron
;
Sok, Keo Mony
- In:
Australasian marketing journal
21
(
2013
)
3
,
pp. 161-167
Persistent link: https://www.econbiz.de/10010125790
Saved in:
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