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~person:"Solomon, Michael R."
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Solomon, Michael R.
Pelsmacker, Patrick de
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The fourth P: advertising and personal selling
Jacoby, Jacob
;
Solomon, Michael R.
;
Mick, David Glen
-
2015
Persistent link: https://www.econbiz.de/10011444692
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Managing for media anarchy : a corporate marketing perspective
Bruce, Margaret
;
Solomon, Michael R.
- In:
Journal of marketing theory and practice
21
(
2013
)
3
,
pp. 307-318
Persistent link: https://www.econbiz.de/10009787442
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