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~person:"Song, Ji Hee"
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Song, Ji Hee
Biswas, Abhijit
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International journal of advertising : the quarterly review of marketing communications
2
Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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Electronic word-of-mouth (eWOM) generation in new media platforms : the role of regulatory focus and collective dissonance
Shin, Dongwook
;
Song, Ji Hee
;
Biswas, Abhijit
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
2
,
pp. 153-165
Persistent link: https://www.econbiz.de/10010367215
Saved in:
2
Is a website known by the banner ads it hosts? : assessing forward and reciprocal spillover effects of banner ads and host websites
Thota, Sweta Chaturvedi
;
Song, Ji Hee
;
Biswas, Abhijit
- In:
International journal of advertising : the quarterly …
31
(
2012
)
4
,
pp. 877-905
Persistent link: https://www.econbiz.de/10009674957
Saved in:
3
Is a website known by the banner ads it hosts? Assessing forward and reciprocal spillover effects of banner ads and host websites
Chaturvedi Thota, Sweta
;
Song, Ji Hee
;
Biswas, Abhijit
- In:
International journal of advertising : the quarterly …
31
(
2012
)
4
,
pp. 877-907
Persistent link: https://www.econbiz.de/10010043473
Saved in:
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