Is a website known by the banner ads it hosts? : assessing forward and reciprocal spillover effects of banner ads and host websites
Sweta Chaturvedi Thota; Ji Hee Song; Abhijit Biswas
| Year of publication: |
2012
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|---|---|
| Authors: | Thota, Sweta Chaturvedi ; Song, Ji Hee ; Biswas, Abhijit |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 31.2012, 4, p. 877-905
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| Subject: | Website | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009674957