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~person:"Spann, Martin"
~subject:"Advertising effects"
~subject:"Mobile Business"
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Advertising effects
Mobile Business
Mobile Marketing
6
Mobile marketing
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Online-Marketing
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4
Mobile communications
4
Mobilkommunikation
4
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4
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Spann, Martin
Bauer, Hans H.
7
Alan, Sule
6
Zinman, Jonathan
6
Karlan, Dean
5
Cemalcılar, Mehmet
4
Ghose, Anindya
4
Luo, Xueming
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Bamoriya, Hemant
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Cui, Xuebin
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Giaglis, George M.
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Arnita, Devi
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Avis, Mark
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Bart, Yakov
2
Bernritter, Stefan F.
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Brandt, Tobias
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D'Andria, Diego
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Dix, Steve
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Drossos, Dimitris A.
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Fischer, Christian
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Florido-Benítez, Lázaro
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Gaiser, Christian W.
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Gao, Tao
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Henn, Burkhard
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Kiss, Greg
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Digitalisierung der Unternehmen
1
Journal of management information systems : JMIS
1
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ECONIS (ZBW)
4
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1
An experimental analysis of the effectiveness of multi-screen advertising
Hoeck, Lena
;
Spann, Martin
- In:
Journal of interactive marketing : a quarterly …
50
(
2020
),
pp. 81-99
Persistent link: https://www.econbiz.de/10012289423
Saved in:
2
Effectiveness of location-based advertising and the impact of interface design
Molitor, Dominik
;
Spann, Martin
;
Ghose, Anindya
; …
- In:
Journal of management information systems : JMIS
37
(
2020
)
2
,
pp. 431-456
Persistent link: https://www.econbiz.de/10012262560
Saved in:
3
Mobile advertising : a framework and research agenda
Grewal, Dhruv
;
Bart, Yakov
;
Spann, Martin
;
Zubcsek, …
- In:
Journal of interactive marketing : a quarterly …
34
(
2016
),
pp. 3-14
Persistent link: https://www.econbiz.de/10011489406
Saved in:
4
Digitalisierung und Konvergenz von Online- und Offline-Welt : Einfluss der mobilen Internetsuche auf das Kaufverhalten
Daurer, Stephan
;
Molitor, Dominik
;
Spann, Martin
- In:
Digitalisierung der Unternehmen
,
(pp. 3-23)
.
2012
Persistent link: https://www.econbiz.de/10009622578
Saved in:
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