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~person:"Spence, Charles"
~subject:"Brand management"
~subject:"Konsumentenverhalten"
~subject:"Marketing management"
~type:"article"
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Spence, Charles
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Multisensory consumer-computer interaction
Velasco, Carlos
;
Sunaga, Tsutomu
;
Narumi, Takuji
; …
- In:
Journal of business research : JBR
134
(
2021
),
pp. 716-719
Persistent link: https://www.econbiz.de/10012643956
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2
Store atmospherics : a multisensory perspective
Spence, Charles
;
Puccinelli, Nancy M.
;
Grewal, Dhruv
; …
- In:
Psychology & marketing
31
(
2014
)
7
,
pp. 472-488
Persistent link: https://www.econbiz.de/10010382591
Saved in:
3
Multisensory design : reaching out to touch the consumer
Spence, Charles
;
Gallace, Alberto
- In:
Psychology & marketing
28
(
2011
)
3
,
pp. 267-307
Persistent link: https://www.econbiz.de/10008902981
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