Ferreira, Fabiana Nogueira Holanda; Cova, Bernard; … - In: Journal of Business & Industrial Marketing 32 (2017) 5, pp. 625-639
Purpose The evolution of the business-to-business (BtoB) realm toward solution business calls for a better understanding of how relationships develop over time in such a renewed context. This paper aims to propose a phase model for solution relationship development, considering triadic...