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~person:"Spotts, Harlan E."
~type_genre:"Bibliografie"
~type_genre:"Collection of articles of several authors"
~type_genre:"Working Paper"
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Marketing theory
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Marketingtheorie
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Spotts, Harlan E.
Sheth, Jagdish N.
18
Malhotra, Naresh K.
10
Tadajewski, Mark
9
Franses, Philip Hans
7
Green, Paul E.
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Maclaran, Pauline
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Grönroos, Christian
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Rao, Vithala R.
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Saren, Michael
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Smith, N. Craig
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Stremersch, Stefan
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Wind, Yoram
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Fournier, Susan
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Homburg, Christian
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Jones, D. G. Brian
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Oest, Rutger van
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Verhoef, Peter C.
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Aaker, Jennifer
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Araujo, Luis
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Baker, Michael John
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Belk, Russell W.
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Betts-Outland, Harriette
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Bradlow, Eric T.
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Brasel, S. Adam
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Brownlie, Douglas T.
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Chatrath, Stefan
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Dekimpe, Marnik G.
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Academy of Marketing Science / Annual Conference <2004, Vancouver, British Columbia>
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Academy of Marketing Science / Annual Conference <2005, Tampa, Fla.>
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Academy of Marketing Science / Annual Conference <2006, San Antonio, Tex.>
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Developments in marketing science: proceedings of the Academy of Marketing Science
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ECONIS (ZBW)
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Revolution in marketing : market driving changes ; proceedings of the 2006 Academy of Marketing Science (AMS) Annual Conference ; San Antonio, Texas, USA, May 24-27, 2006
Spotts, Harlan E.
(
ed.
)
-
2015
-
Reprint from original edition
Persistent link: https://www.econbiz.de/10011398334
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2
Marketing, technology and customer commitment in the new economy : proceedings of the 2005 Academy of Marketing Science (AMS) Annual Conference ; Tampa, Florida, USA, May 25-28, 20...
Spotts, Harlan E.
(
ed.
)
-
2015
-
Reprint from original edition "developments in marketing science", Volume XXVIII, edited by Harlan E. Spotts
Persistent link: https://www.econbiz.de/10011398335
Saved in:
3
Assessing the different roles of marketing theory and practice in the jaws of economic uncertainty : proceedings of the 2004 Academy of Marketing Science (AMS) Annual Conference ;...
Spotts, Harlan E.
(
ed.
)
-
2015
-
Reprint from original edition "developments in marketing science", Volume XXVII, edited by Harlan E. Spotts
Persistent link: https://www.econbiz.de/10011398337
Saved in:
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