Marketing, technology and customer commitment in the new economy : proceedings of the 2005 Academy of Marketing Science (AMS) Annual Conference ; Tampa, Florida, USA, May 25-28, 2005
Harlan E. Spotts ed.
| Year of publication: |
2015 ; Reprint from original edition "developments in marketing science", Volume XXVIII, edited by Harlan E. Spotts
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|---|---|
| Other Persons: | Spotts, Harlan E. (ed.) |
| Institutions: | Academy of Marketing Science / Annual Conference <2005, Tampa, Fla.> (contributor) |
| Publisher: |
Cham : Springer |
| Subject: | Marketingtheorie | Marketing theory |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XXXIII, 306 S. |
|---|---|
| Series: | |
| Conferences: | Academy of Marketing Science (AMS) Annual Conference ; (Tampa, Fla.) : 2005.05.25-28 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Konferenzschrift ; Conference proceedings ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| ISBN: | 978-3-319-11778-2 ; 978-3-319-11779-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011398335