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~person:"Srinivasan, Shuba"
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Srinivasan, Shuba
Mizik, Natalie
81
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Journal of marketing research : JMR
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Financial markets research in marketing : comment
Mizik, Natalie
;
Jacobson, Robert
- In:
Journal of marketing research : JMR
46
(
2009
)
3
,
pp. 320-324
Persistent link: https://www.econbiz.de/10003867749
Saved in:
2
Marketing and firm value : perspectives and conclusions ; rejoinder
Srinivasan, Shuba
;
Hanssens, Dominique M.
- In:
Journal of marketing research : JMR
46
(
2009
)
3
,
pp. 327-329
Persistent link: https://www.econbiz.de/10003867757
Saved in:
3
Commentaries and Rejoinder to "Marketing and Firm Value: Metrics, Methods, Findings, and Future Directions"
Kimbrough, Michael D.
;
Mcalister, Leigh
;
Mizik, Natalie
; …
- In:
Journal of marketing research : JMR
46
(
2009
)
3
,
pp. 313-329
Persistent link: https://www.econbiz.de/10008254310
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