Commentaries and Rejoinder to "Marketing and Firm Value: Metrics, Methods, Findings, and Future Directions"
Year of publication: |
2009
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Authors: | Kimbrough, Michael D. ; Mcalister, Leigh ; Mizik, Natalie ; Jacobson, Robert ; Garmaise, Mark J. ; Srinivasan, Shuba ; Hanssens, Dominique M. |
Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 46.2009, 3, p. 313-329
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