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~person:"Srivastava, R. K."
~subject:"Brand"
~subject:"Emotion"
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purchase intentions
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Srivastava, R. K.
Septianto, Felix
17
Gierl, Heribert
15
Pelsmacker, Patrick de
11
Esch, Franz-Rudolf
7
Phau, Ian
7
Wen, Taylor Jing
7
Bauer, Hans H.
6
Morris, Jon D.
6
Dens, Nathalie
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Erfgen, Carsten
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Geuens, Maggie
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King, Stephen
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Mäder, Ralf
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Rosengren, Sara
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Sar, Sela
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Wu, Linwan
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Chang, Chingching
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Dewitte, Siegfried
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Draganska, Michaela
4
Ghosh, Tathagata
4
Gröppel-Klein, Andrea
4
Herrmann, Jean-Luc
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Huber, Frank
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King, Karen Whitehill
4
Klapper, Daniel
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Ko, Eunju
4
Marchegiani, Christopher
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Nallaperuma, Kaushalya
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Poels, Karolien
4
Sattler, Henrik
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Sreejesh, S.
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Teng, Lefa
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Wilbur, Kenneth C.
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Aaker, Jennifer
3
Anghelcev, George
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Journal of marketing communications
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International journal of comparative management
1
Journal of promotion management : JPM
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Journal of strategic marketing
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ECONIS (ZBW)
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Comparing the three types of approach of advertising in brand building in emerging markets
Srivastava, R. K.
- In:
Journal of strategic marketing
29
(
2021
)
6
,
pp. 514-527
Persistent link: https://www.econbiz.de/10012588442
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2
Understanding the viability of three types of approach of advertising in emerging markets
Srivastava, R. K.
;
Dorsch, Michael J.
- In:
Journal of marketing communications
26
(
2020
)
8
,
pp. 799-812
Persistent link: https://www.econbiz.de/10012314019
Saved in:
3
Will direct comparative advertising works for a leading brand? : a study of the honey market
Srivastava, R. K.
- In:
International journal of comparative management
3
(
2020
)
1/2
,
pp. 125-141
Persistent link: https://www.econbiz.de/10012251000
Saved in:
4
Do low involved brands have better consumer perception due to product placement in emerging markets?
Srivastava, R. K.
- In:
Journal of marketing communications
24
(
2018
)
4
,
pp. 360-374
Persistent link: https://www.econbiz.de/10011880777
Saved in:
5
Promoting brands through product placement in successful and unsuccessful films in emerging markets
Srivastava, R. K.
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 281-300
Persistent link: https://www.econbiz.de/10011532956
Saved in:
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