Marchini, Andrea; Diotallevi, Francesco; Paffarini, Chiara - In: Qualitative Market Research: An International Journal 18 (2015) 3, pp. 346-361
information technology system called “Visual Marketing REL”, which furnishes eye-tracking measures, the authors were able to … increasing sales. Moreover, the study provides for the first time the outcomes of a brand new software “Visual Marketing REL …