Visualization and purchase : an analysis of the Italian olive oil grocery shelves through an in-situ visual marketing approach
Year of publication: |
2015
|
---|---|
Authors: | Marchini, Andrea ; Diotallevi, Francesco ; Paffarini, Chiara ; Stasi, Antonio ; Baselice, Antonio |
Published in: |
Qualitative market research : an international journal. - Bingley : Emerald Group Publishing Limited, ISSN 1352-2752, ZDB-ID 1463146-5. - Vol. 18.2015, 3, p. 346-361
|
Subject: | Merchandizing | Information technologies | Olive oil market | Trade marketing | Visual marketing | Olivenöl | Olive oil | Italien | Italy | Visualisierung | Visualization | Marketing | Konsumentenverhalten | Consumer behaviour |
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