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~person:"Steenkamp, Jan-Benedict E. M."
~subject:"Marketingmanagement"
~subject:"Prognoseverfahren"
~subject:"World"
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Marketingmanagement
Prognoseverfahren
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International marketing
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Internationales Marketing
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Steenkamp, Jan-Benedict E. M.
Franses, Philip Hans
24
Legerstee, Rianne
16
Berndt, Ralph
11
Fantapié Altobelli, Claudia
11
Sander, Matthias
11
Kotabe, Masaaki
10
Manrai, Ajay K.
10
Douglas, Susan P.
9
Meissner, Hans Günther
9
Paap, Richard
9
Backhaus, Klaus
8
Craig, C. S.
8
Cravino, Javier
8
Czinkota, Michael R.
8
Helsen, Kristiaan
8
Levchenko, Andrei A.
8
McCarthy, Edmund Jerome
8
Meffert, Heribert
8
Ball, Donald A.
7
Homburg, Christian
7
Laroche, Michel
7
Leonidou, Leonidas C.
7
Mentzer, John T.
7
Papadopoulos, Nicolas G.
7
Perreault, William D.
7
Samiee, Saeed
7
Assimakopoulos, V.
6
Boone, Louis E.
6
Boso, Nathaniel
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Büschken, Joachim
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Doole, Isobel
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Fildes, Robert
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Johansson, Johny K.
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Lowe, Robin
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Makridakis, Spyros G.
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Ronkainen, Ilkka A.
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Sheth, Jagdish N.
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International marketing review
1
Journal of consumer research : JCR ; an interdisciplinary journal
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Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of international marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
6
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1
Global versus local consumer culture : theory, measurement, and future research directions
Steenkamp, Jan-Benedict E. M.
- In:
Journal of international marketing
27
(
2019
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011999569
Saved in:
2
In brands we trust? : a multicategory, multicountry investigation of sensitivity of consumers’ trust in brands to marketing-mix activities
Rajavi, Koushyar
;
Kushwaha, Tarun
;
Steenkamp, …
- In:
Journal of consumer research : JCR ; an …
46
(
2019
)
4
,
pp. 651-670
Persistent link: https://www.econbiz.de/10012120935
Saved in:
3
Psychic distance and performance of MNCs during marketing crises
Dinner, Isaac M.
;
Kushwaha, Tarun
;
Steenkamp, …
- In:
Journal of international business studies : JIBS ; an …
50
(
2019
)
3
,
pp. 339-364
Persistent link: https://www.econbiz.de/10012007002
Saved in:
4
Global brand strategy : world-wise marketing in the age of branding
Steenkamp, Jan-Benedict E. M.
-
2017
Persistent link: https://www.econbiz.de/10011523442
Saved in:
5
Manufacturer and retailer strategies to impact store brand share : global integration, local adaptation, and worldwide learning
Steenkamp, Jan-Benedict E. M.
;
Geyskens, Inge
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
1
,
pp. 6-26
Persistent link: https://www.econbiz.de/10010337976
Saved in:
6
How global brands create firm value : the 4V model
Steenkamp, Jan-Benedict E. M.
- In:
International marketing review
31
(
2014
)
1
,
pp. 5-29
Persistent link: https://www.econbiz.de/10010253940
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