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~person:"Steinhoff, Lena"
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Beziehungsmarketing
16
Relationship marketing
14
Consumer behaviour
6
Konsumentenverhalten
6
Kundenbindungsprogramm
6
Loyalty program
6
Customer value
4
Kundenwert
4
Betriebliche Wertschöpfung
3
Customer satisfaction
3
Experiment
3
Kundenzufriedenheit
3
Value creation
3
Data protection
2
Datenschutz
2
Dienstleistungsqualität
2
Einzelhandel
2
Impact assessment
2
Innovation
2
Kundentreue
2
Retail trade
2
Service quality
2
Wirkungsanalyse
2
gratitude
2
relationship marketing
2
Austauschtheorie
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B-to-B-Marketing
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Big Data
1
Big data
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Business-to-business marketing
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Bystander effect
1
Co-creative encounters
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Complementary service benefits
1
Customer inertia
1
Customer integration
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Customer journey
1
Customer misbehavior
1
Customer relationship management
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English
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Steinhoff, Lena
Eggert, Andreas
8
Palmatier, Robert W.
8
Frow, Pennie
6
Payne, Adrian
6
Garnefeld, Ina
3
Kim, Jisu J.
2
Martin, Kelly D.
2
Ozuna, Edna
2
Bergel, Maxi
1
Brock, Christian
1
Day, George S.
1
Griffith, Denni Arli
1
Harmeling, Colleen M.
1
Henderson, Conor M.
1
Kozlenkova, Irina V.
1
Lanning, Michael J.
1
Li, Xiaoling
1
Liu, Juanyi
1
Sheth, Jagdish N.
1
Stewart, David W.
1
Vargo, Stephen L.
1
Walker, Beth A.
1
Wang, Yonggui
1
Weaven, Scott
1
Weaven, Scott K.
1
Witte, Carina
1
Zondag, Marcellis M.
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Industrial marketing management : the international journal for industrial and high-tech firms
6
Journal of the Academy of Marketing Science
4
Applied Marketing Science / Angewandte Marketingforschung
2
Journal of business research : JBR
2
Journal of service management
2
Routledge studies in marketing
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Gestaltung des Wandels im Dienstleistungsmanagement : Band 1: Innovationsperspektive – Digitalisierungsperspektive – Nachhaltigkeitsperspektive
1
Journal of international marketing
1
Journal of marketing
1
Journal of retailing
1
Journal of service research
1
Journal of service research : JSR
1
Research
1
SpringerLink / Bücher
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ECONIS (ZBW)
24
OLC EcoSci
1
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1
"Look me in the eye, customer" : how do face-to-face interactions in peer-to-peer sharing economy services affect customers' misbehavior concealment intentions?
Ozuna, Edna
;
Steinhoff, Lena
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-22
Persistent link: https://www.econbiz.de/10014551495
Saved in:
2
Putting data privacy regulation into action : the differential capabilities of service frontline interfaces
Steinhoff, Lena
;
Martin, Kelly D.
- In:
Journal of service research
26
(
2023
)
3
,
pp. 330-350
Persistent link: https://www.econbiz.de/10014325992
Saved in:
3
Customer engagement in international markets
Steinhoff, Lena
;
Liu, Juanyi
;
Li, Xiaoling
;
Palmatier, …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10014233447
Saved in:
4
Sustainable service management im tourismus
Ozuna, Edna
;
Bergel, Maxi
;
Brock, Christian
;
Steinhoff, Lena
- In:
Gestaltung des Wandels im Dienstleistungsmanagement : …
,
(pp. 523-542)
.
2023
Persistent link: https://www.econbiz.de/10014315528
Saved in:
5
An emerging theory of loyalty program dynamics
Kim, Jisu J.
;
Steinhoff, Lena
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
1
,
pp. 71-95
Persistent link: https://www.econbiz.de/10012434088
Saved in:
6
Customer inertia marketing
Henderson, Conor M.
;
Steinhoff, Lena
;
Harmeling, Colleen M.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
2
,
pp. 350-373
Persistent link: https://www.econbiz.de/10012434109
Saved in:
7
Loyalty programs as travel companions : complementary service features across customer journey stages
Steinhoff, Lena
;
Zondag, Marcellis M.
- In:
Journal of business research : JBR
129
(
2021
),
pp. 70-82
Persistent link: https://www.econbiz.de/10012509301
Saved in:
8
Commentary: opportunities and challenges of technology in relationship marketing
Steinhoff, Lena
;
Palmatier, Robert W.
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
2
,
pp. 111-117
Persistent link: https://www.econbiz.de/10012668413
Saved in:
9
Understanding and managing customer value propositions : introduction to the special issue
Eggert, Andreas
;
Frow, Pennie
;
Payne, Adrian
; …
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 242-243
Persistent link: https://www.econbiz.de/10012285180
Saved in:
10
Toward a comprehensive framework of value proposition development : from strategy to implementation
Payne, Adrian
;
Frow, Pennie
;
Steinhoff, Lena
;
Eggert, …
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 244-255
Persistent link: https://www.econbiz.de/10012285182
Saved in:
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