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~person:"Stepanchuk, Tanja"
~person:"Tucker, Catherine"
~person:"Whinston, Andrew B."
~subject:"Suchmaschine"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Internet-Marketing"
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Suchmaschine
Internet marketing
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Stepanchuk, Tanja
Tucker, Catherine
Whinston, Andrew B.
Jansen, Bernard J.
9
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6
Ghose, Anindya
5
Skiera, Bernd
5
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Information systems research : ISR
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Journal of management information systems : JMIS
1
Journal of marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Wirtschaft und Berufserziehung : W & B ; Zeitschrift für Berufsbildung und Bildungspolitik
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ECONIS (ZBW)
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1
How do restrictions on advertising affect consumer search?
Chiou, Lesley
;
Tucker, Catherine
- In:
Management science : journal of the Institute for …
68
(
2022
)
2
,
pp. 866-882
Persistent link: https://www.econbiz.de/10012877293
Saved in:
2
How does the use of trademarks by third-party sellers affect online search?
Chiou, Lesley
;
Tucker, Catherine
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
5
,
pp. 819-837
Persistent link: https://www.econbiz.de/10009665095
Saved in:
3
Effects of the presence of organic listing in search advertising
Xu, Lizhen
;
Chen, Jianqing
;
Whinston, Andrew B.
- In:
Information systems research : ISR
23
(
2012
)
4
,
pp. 1284-1302
Persistent link: https://www.econbiz.de/10009718044
Saved in:
4
Oligopolistic pricing with online search
Xu, Lizhen
;
Chen, Jianqing
;
Whinston, Andrew B.
- In:
Journal of management information systems : JMIS
27
(
2010/11
)
3
,
pp. 111-141
Persistent link: https://www.econbiz.de/10008936859
Saved in:
5
Search engine advertising : channel substitution when pricing ads to context
Goldfarb, Avi
;
Tucker, Catherine
- In:
Management science : journal of the Institute for …
57
(
2011
)
3
,
pp. 458-470
Persistent link: https://www.econbiz.de/10008988421
Saved in:
6
Ex ante information and the design of keyword auctions
Liu, De
;
Chen, Jianqing
;
Whinston, Andrew B.
- In:
Information systems research : ISR
21
(
2010
)
1
,
pp. 133-153
Persistent link: https://www.econbiz.de/10003967679
Saved in:
7
Auctioning keywords in online search
Chen, Jianqing
;
Liu, De
;
Whinston, Andrew B.
- In:
Journal of marketing
73
(
2009
)
4
,
pp. 125-141
Persistent link: https://www.econbiz.de/10003860872
Saved in:
8
E-Commerce : Erfolgsstrategien für das Suchmaschinenmarketing
Skiera, Bernd
;
Stepanchuk, Tanja
;
Gerstmeier, Eva
- In:
Wirtschaft und Berufserziehung : W & B ; Zeitschrift …
60
(
2008
)
11
,
pp. 28-32
Persistent link: https://www.econbiz.de/10003775995
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