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~person:"Stephen, Andrew T."
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Search: subject:"WORD-OF-MOUTH"
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9
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9
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Stephen, Andrew T.
Berger, Jonah
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16
Loureiro, Sandra Maria Correia
16
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14
Dwivedi, Yogesh Kumar
12
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12
Tan, Yong
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11
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10
Bigné Alcañiz, J. Enrique
10
Bilgihan, Anil
10
Duan, Wenjing
10
Jayawardhena, Chanaka
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Karjaluoto, Heikki
10
Kim, Jong Min
10
Li, Hengyun
10
Pelsmacker, Patrick de
10
Peres, Renana
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Rui, Huaxia
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Verlegh, Peeter
10
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9
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9
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Faculty & research / Insead : working paper series
2
Saïd Business School WP
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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1
Spillover effects in seeded
word-of-mouth
marketing campaigns
Chae, Inyoung
;
Stephen, Andrew T.
;
Bart, Yakov
;
Yao, Dai
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
1
,
pp. 89-104
Persistent link: https://www.econbiz.de/10011645777
Saved in:
2
In mobile we trust : the effects of mobile versus nonmobile reviews on consumer purchase intentions
Grewal, Lauren
;
Stephen, Andrew T.
- In:
Journal of marketing research
56
(
2019
)
5
,
pp. 791-808
Persistent link: https://www.econbiz.de/10012177648
Saved in:
3
How
Word-of-Mouth
Transmission Encouragement Affects Consumers’ Transmission Decisions, Receiver Selection, and Diffusion Speed
Stephen, Andrew T.
-
2016
This research considers how marketers can encourage or “nudge” consumers to transmit
word
of
mouth
(WOM), such as …
Persistent link: https://www.econbiz.de/10012993344
Saved in:
4
Spillover Effects in Seeded
Word-of-Mouth
Marketing Campaigns
Chae, Inyoung
;
Stephen, Andrew T.
;
Bart, Yakov
;
Yao, Dai
-
2016
spread
word
of
mouth
(WOM). Prior research has examined certain aspects of this increasingly popular form of marketing …
Persistent link: https://www.econbiz.de/10014132502
Saved in:
5
Taking Stock of the Digital Revolution : A Critical Analysis and Agenda for Digital, Social Media, and Mobile Marketing Research
Lamberton, Cait Poynor
;
Stephen, Andrew T.
-
2015
. Era 2 studied online communications channels (e.g., online forums) as
word
of
mouth
marketing “laboratories,” capturing …
Persistent link: https://www.econbiz.de/10014035720
Saved in:
6
Using Social Media Monitoring Data to Forecast Online
Word-of-Mouth
Valence : A Network Autoregressive Approach
Thomaz, Felipe
;
Stephen, Andrew T.
;
Swaminathan, Vanitha
-
2015
backward-looking manner — that is, to measure past online
word-of-mouth
(WOM) valence (i.e., sentiment). This article proposes …
Persistent link: https://www.econbiz.de/10014132548
Saved in:
7
Does paying for online product reviews pay off? : the effects of monetary inventives on consumers' product evaluations
Stephen, Andrew T.
;
Bart, Yakov
;
Du Plessis, Christilene
; …
-
2012
Persistent link: https://www.econbiz.de/10009704667
Saved in:
8
How
word-of-mouth
transmission encouragement affects consumers' transmission decisions, receiver selection, and diffusion speed
Stephen, Andrew T.
;
Lehmann, Donald R.
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
4
,
pp. 755-766
Persistent link: https://www.econbiz.de/10011634055
Saved in:
9
Viral marketing : a large scale field experiment
Toubia, Olivier
;
Stephen, Andrew T.
;
Freud, Aliza
-
2009
Persistent link: https://www.econbiz.de/10003911117
Saved in:
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