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~person:"Sternthal, Brian"
~subject:"Advertising"
~subject:"Brand"
~type_genre:"Aufsatz im Buch"
~type_genre:"Konferenzschrift"
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Kellogg on branding : the marketing faculty of the Kellogg School of Management
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Kellogg on marketing
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ECONIS (ZBW)
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Building brands through effective advertising
Sternthal, Brian
;
Lee, Angela Y.
- In:
Kellogg on branding : the marketing faculty of the …
,
(pp. 129-149)
.
2005
Persistent link: https://www.econbiz.de/10003285350
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Advertising strategy
Sternthal, Brian
- In:
Kellogg on marketing
,
(pp. 215-246)
.
2001
Persistent link: https://www.econbiz.de/10001612986
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