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~person:"Stevens, Vidar"
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Stevens, Vidar
Jaenichen, Sebastian
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Steinrücken, Torsten
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The marketing review
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ECONIS (ZBW)
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A concept in search of a stronger foundation : three ideal types of place brand architectures
Stevens, Vidar
- In:
The marketing review
19
(
2019
)
3/4
,
pp. 279-292
Persistent link: https://www.econbiz.de/10012299815
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The new method of Exponential Random Graph Modelling to analyse interactions in participatory processes of place branding
Stevens, Vidar
- In:
The marketing review
19
(
2019
)
1/2
,
pp. 29-41
Persistent link: https://www.econbiz.de/10012155684
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