The new method of Exponential Random Graph Modelling to analyse interactions in participatory processes of place branding
Year of publication: |
2019
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Authors: | Stevens, Vidar |
Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374-X. - Vol. 19.2019, 1/2, p. 29-41
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Subject: | Branding | Exponential Random Graph Modelling | Network analysis | Participation | Social processes | Markenartikel | Brand | Graphentheorie | Graph theory | USA | United States | Theorie | Theory | Markenführung | Brand management | Standortmarketing | Place marketing |
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