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~person:"Stock-Homburg, Ruth"
~subject:"Deutschland"
~subject:"Procurement"
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Deutschland
Procurement
B-to-B-Marketing
3
Business-to-business marketing
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Germany
3
Lieferantenmanagement
3
Supplier relationship management
3
Befragung
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Bundling strategy
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Causality analysis
2
Interview
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Kausalanalyse
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Leistungsbündel
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Arbeitszufriedenheit
1
Beziehungsmarketing
1
Business-to-Business-Marketing
1
Customer retention
1
Customer satisfaction
1
Estimation
1
Job satisfaction
1
Kundenbindung
1
Kundenzufriedenheit
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New product development
1
Produktentwicklung
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Relationship marketing
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Salespeople
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Stock-Homburg, Ruth
Kleinaltenkamp, Michael
14
Backhaus, Klaus
13
Homburg, Christian
6
Voeth, Markus
6
Weiber, Rolf
6
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Jacob, Frank
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Fließ, Sabine
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Nolte, Philipp Johannes
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
2
Die Betriebswirtschaft : DBW
1
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ECONIS (ZBW)
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Die Vermarktung von Systemen im Industriegütermarketing
Homburg, Christian
;
Stock-Homburg, Ruth
;
Kühlborn, Sven
- In:
Die Betriebswirtschaft : DBW
65
(
2005
)
6
,
pp. 537-562
Persistent link: https://www.econbiz.de/10003212685
Saved in:
2
Die Vermarktung von Systemen im Industriegütermarketing
Homburg, Christian
-
2005
Persistent link: https://www.econbiz.de/10013430687
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3
The link between salespeople's job satisfaction and customer satisfaction in a business-to-business context : a dyadic analysis
Homburg, Christian
;
Stock-Homburg, Ruth
-
2003
Persistent link: https://www.econbiz.de/10002512381
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