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~person:"Strothmann, Karl-Heinz"
~subject:"Marketingtheorie"
~subject:"Pricing strategy"
~subject:"Theorie"
~type_genre:"Aufsatzsammlung"
~type_genre:"Handbuch"
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Marketingtheorie
Pricing strategy
Theorie
B-to-B-Marketing
2
Business-to-business marketing
2
Investitionsgütermarketing
2
Theory
2
Competence
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Deutschland
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Germany
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Investitionsgüterindustrie
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Kernkompetenz
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Know-how-Transfer
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Knowledge transfer
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Kompetenz
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Marketing
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Marketingmanagement
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Strothmann, Karl-Heinz
Kleinaltenkamp, Michael
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Hinterhuber, Andreas
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Jacob, Frank
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Lilien, Gary L.
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Plinke, Wulff
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Backhaus, Klaus
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Büschken, Joachim
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Fließ, Sabine
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Baaken, Thomas
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Kliche, Mario
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Liozu, Stephan
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Totzek, Dirk
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Kompetenztransfer im Investitionsgütermarketing
Strothmann, Karl-Heinz
(
ed.
); …
-
1997
Persistent link: https://www.econbiz.de/10000634063
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2
Investitionsgütermarketing : Positionsbestimmung und Perspektiven; Karl-Heinz Strothmann zum 60. Geburtstag
Kliche, Mario
(
ed.
);
Baaken, Thomas
(
contributor
); …
-
1990
Persistent link: https://www.econbiz.de/10014270513
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