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~person:"Stroud, Dick"
~subject:"Deutschland"
~subject:"Marketing"
~subject:"Marktsegmentierung"
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Stroud, Dick
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After sixty : marketing to baby boomers reaching their big transition years
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
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ECONIS (ZBW)
3
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1
Meet the charmed generation
Stroud, Dick
;
Batchelor, Alex
- In:
Journal of direct, data and digital marketing practice …
10
(
2008/09
)
1
,
pp. 43-51
Persistent link: https://www.econbiz.de/10003763947
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2
Marketing myopia - UK style : UK companies are ignoring the biggest marketing opportunity of the decade
Stroud, Dick
- In:
After sixty : marketing to baby boomers reaching their …
,
(pp. 166-183)
.
2006
Persistent link: https://www.econbiz.de/10003672029
Saved in:
3
The 50-plus market : why the future is age-neutral when it comes to marketing & branding strategies
Stroud, Dick
-
2005
Persistent link: https://www.econbiz.de/10002956686
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