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~person:"Stuart, Helen"
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Brand architecture
4
Markenarchitektur
4
Brand management
3
Markenführung
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Brand
2
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Airline
1
Brand champion behaviour
1
Brand evolution
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Corporate branding
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charity branding
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Stuart, Helen
Balmer, John M. T.
41
Melewar, T. C.
18
Kernstock, Joachim
11
Foroudi, Pantea
8
Sharifah Faridah Syed Alwi
8
Balmer, John M.T.
7
Burghausen, Mario
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Esch, Franz-Rudolf
7
Hakenes, Hendrik
7
Iglesias, Oriol
7
Ind, Nicholas
7
Merrilees, Bill
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Miller, Dale
7
Otubanjo, Olutayo
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Peitz, Martin
7
Abratt, Russell
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Bang, Nguyen
6
Brexendorf, Tim Oliver
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Burmann, Christoph
6
Chen, Weifeng
6
Anisimova, Tatiana
5
Brunner, Christian Boris
5
Greyser, Stephen A.
5
Keller, Kevin Lane
5
Mingione, Michela
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Rindell, Anne
5
Sarkar, Soumya
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Schultz, Majken
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Cuomo, Maria Teresa
4
Dev, Chekitan S.
4
Hatch, Mary Jo
4
Juntunen, Mari
4
Kleyn, Nicola
4
Langner, Tobias
4
Powell, Shaun M.
4
Redler, Jörn
4
Suppliet, Moritz
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Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
1
International studies of management and organization
1
The journal of brand management : an international journal
1
Working paper series / Bradford University School of Management
1
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ECONIS (ZBW)
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Brand champion behaviour : its role in corporate branding
Yakimova, Raisa
;
Mavondo, Felix
;
Freeman, Susan
; …
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 575-591
Persistent link: https://www.econbiz.de/10011771419
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2
Managing a corporate brand in a challenging stakeholder environment : charity branding
Stuart, Helen
- In:
International studies of management and organization
46
(
2016
)
4
,
pp. 228-234
Persistent link: https://www.econbiz.de/10011497608
Saved in:
3
Corporate branding : an employee perspective
Stuart, Helen
;
Rodríguez-Cánovas, Belén
- In:
Contemporary perspectives on corporate marketing : …
,
(pp. 86-115)
.
2013
Persistent link: https://www.econbiz.de/10009781998
Saved in:
4
British Airways and Balmer's AC3ID test of corporate brand management
Balmer, John M. T.
(
contributor
);
Stuart, Helen
(
contributor
)
-
2004
Persistent link: https://www.econbiz.de/10002590104
Saved in:
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