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~person:"Sun, Xiaochi"
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Sun, Xiaochi
Foscht, Thomas
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Why do customers want to learn? : antecedents and outcomes of customer learning
Sun, Xiaochi
;
Eisingerich, Andreas Benedikt
;
Foscht, Thomas
- In:
European journal of marketing
56
(
2022
)
3
,
pp. 677-703
Persistent link: https://www.econbiz.de/10013173444
Saved in:
2
"Pulling back the curtain" : company tours as a customer education tool and effects on pro-brand behaviors
Sun, Xiaochi
;
Foscht, Thomas
;
Kerschbaumer, René Hubert
; …
- In:
Journal of consumer behaviour
21
(
2022
)
6
,
pp. 1307-1317
Persistent link: https://www.econbiz.de/10013461115
Saved in:
3
Does educating customers create positive word of mouth?
Sun, Xiaochi
;
Foscht, Thomas
;
Eisingerich, Andreas B
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012648937
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