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The effect of terminologies on attitudes toward advertisements and brands : consumer product knowledge as a moderator
Chuang, Shih-chieh
;
Tsai, Chia-ching
;
Cheng, Yin-hui
; …
- In:
Journal of business and psychology
24
(
2009
)
4
,
pp. 485-491
Persistent link: https://www.econbiz.de/10003934773
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