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Macro and exogenous factors in computational advertising : key issues and new research directions
Helberger, Natali
;
Huh, Jisu
;
Milne, George
;
Strycharz, …
- In:
Journal of advertising
49
(
2020
)
4
,
pp. 377-393
Persistent link: https://www.econbiz.de/10012313113
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