Macro and exogenous factors in computational advertising : key issues and new research directions
Year of publication: |
2020
|
---|---|
Authors: | Helberger, Natali ; Huh, Jisu ; Milne, George ; Strycharz, Joanna ; Sundaram, Hari |
Published in: |
Journal of advertising. - [Abingdon] : Routledge Taylor & Francis Group, ISSN 1557-7805, ZDB-ID 2067343-7. - Vol. 49.2020, 4, p. 377-393
|
Subject: | Computational advertising | Werbung | Advertising |
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