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Global marketing segmentation usefulness in the sportswear industry
Ko, Eunju
;
Taylor, Charles R.
;
Sung, Heewon
;
Lee, Jooyeon
; …
- In:
Journal of Business Research
65
(
2012
)
11
,
pp. 1565-1575
Despite the increasing attention
Global
Marketing
Strategy
(GMS) is receiving in the academic literature, researchers …
Persistent link: https://www.econbiz.de/10010588273
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