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~person:"Swink, Morgan"
~person:"Zeng, Deming"
~subject:"Innovation"
~subject:"Marketingmanagement"
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IEEE transactions on engineering management : EM
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The journal of business & industrial marketing
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ECONIS (ZBW)
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Environmental determinants of responsive and proactive market orientations
Wang, Yejing
;
Zeng, Deming
;
Di Benedetto, C. Anthony
; …
- In:
The journal of business & industrial marketing
28
(
2013
)
7
,
pp. 565-576
Persistent link: https://www.econbiz.de/10010125759
Saved in:
2
Marketing-manufacturing integration across stages of new product development : effects on the success of high- and low-innovativeness products
Song, Michael
;
Swink, Morgan
- In:
IEEE transactions on engineering management : EM
56
(
2009
)
1
,
pp. 31-44
Persistent link: https://www.econbiz.de/10003853523
Saved in:
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