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~person:"Swoboda, Bernhard"
~subject:"Auslandsinvestition"
~subject:"COVID-19"
~subject:"Firmenimage"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
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Auslandsinvestition
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Swoboda, Bernhard
Melewar, T. C.
17
Balmer, John M. T.
14
Foroudi, Pantea
12
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11
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6
Han, Heesup
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Journal of international marketing
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European retail research
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Management international review : MIR ; journal of international business
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ECONIS (ZBW)
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Effects of national institutions on corporate brand ability associations during the pandemic
Jacobs, Nele
;
Swoboda, Bernhard
- In:
Management international review : MIR ; journal of …
64
(
2024
)
1
,
pp. 129-163
Persistent link: https://www.econbiz.de/10014514905
Saved in:
2
Reciprocity of a retailer's corporate imge and store image : moderating roles of evaluation approaches and cultural brand dominance
Swoboda, Bernhard
;
Pennemann, Karin
- In:
European retail research
27
(
2013
)
2
,
pp. 21-53
Persistent link: https://www.econbiz.de/10010408283
Saved in:
3
Does being perceived as global pay off? : an analysis of leading foreign and domestic multinational corporation in India, Japan, and the United States
Swoboda, Bernhard
;
Hirschmann, Johannes
- In:
Journal of international marketing
24
(
2016
)
3
,
pp. 1-30
Persistent link: https://www.econbiz.de/10011584181
Saved in:
4
The effects of perceived brand globalness and perceived brand localness in China : empirical evidence on Western, Asian, and domestic retailers
Swoboda, Bernhard
;
Pennemann, Karin
;
Taube, Markus
- In:
Journal of international marketing
20
(
2012
)
4
,
pp. 72-95
Persistent link: https://www.econbiz.de/10009688880
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