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~person:"Swoboda, Bernhard"
~subject:"COVID-19"
~subject:"China"
~subject:"Firmenimage"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
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COVID-19
China
Firmenimage
Brand management
16
Markenführung
16
Consumer behaviour
11
Konsumentenverhalten
11
Brand image
10
Markenimage
10
Einzelhandel
9
Retail trade
9
Globalisierung
4
Globalization
4
International marketing
4
Internationales Marketing
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Cross-national research
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Comparison
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Deutschland
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Transnational corporation
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Vergleich
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Welt
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World
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perceived brand globalness
2
reciprocity
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Ability associations
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Auslandsinvestition
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Ausländisch
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Brand architecture
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Swoboda, Bernhard
Melewar, T. C.
18
Balmer, John M. T.
16
Bang, Nguyen
11
Foroudi, Pantea
11
Han, Heesup
8
Yang, Zhilin
8
Gupta, Suraksha
7
He, Jiaxun
7
Chen, Weifeng
6
Iglesias, Oriol
6
Van Hoye, Greet
6
Balmer, John M.T.
5
Fetscherin, Marc
5
Foroudi, Mohammad Mahdi
5
Sharifah Faridah Syed Alwi
5
Urde, Mats
5
Abratt, Russell
4
Becker, Kip
4
Checchinato, Francesca
4
Dennis, Charles
4
Greyser, Stephen A.
4
Kim, Kyung Hoon
4
Li, Mimi
4
Lin, Zhibin
4
Merrilees, Bill
4
Miller, Dale
4
Podnar, Klement
4
Singh, Jaywant
4
Song, Wei
4
Vrontis, Demetris
4
Wang, Xuehua
4
Yang, Deli
4
Yang, Jing
4
Zhou, Zhimin
4
Abimbola, Temi
3
Bengtsson, Anders
3
Dineen, Brian R.
3
Eckhardt, Giana M.
3
Gao, Zhihong
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Journal of international marketing
2
European retail research
1
Management international review : MIR ; journal of international business
1
Marketing : ZFP ; journal of research and management
1
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ECONIS (ZBW)
5
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1
Effects of national institutions on corporate brand ability associations during the pandemic
Jacobs, Nele
;
Swoboda, Bernhard
- In:
Management international review : MIR ; journal of …
64
(
2024
)
1
,
pp. 129-163
Persistent link: https://www.econbiz.de/10014514905
Saved in:
2
Do international retailers benefit from being global in emerging countries? : a multilevel study in China
Swoboda, Bernhard
;
Pennemann, Karin
- In:
Marketing : ZFP ; journal of research and management
36
(
2014
)
2
,
pp. 141-150
Persistent link: https://www.econbiz.de/10010385216
Saved in:
3
Reciprocity of a retailer's corporate imge and store image : moderating roles of evaluation approaches and cultural brand dominance
Swoboda, Bernhard
;
Pennemann, Karin
- In:
European retail research
27
(
2013
)
2
,
pp. 21-53
Persistent link: https://www.econbiz.de/10010408283
Saved in:
4
Does being perceived as global pay off? : an analysis of leading foreign and domestic multinational corporation in India, Japan, and the United States
Swoboda, Bernhard
;
Hirschmann, Johannes
- In:
Journal of international marketing
24
(
2016
)
3
,
pp. 1-30
Persistent link: https://www.econbiz.de/10011584181
Saved in:
5
The effects of perceived brand globalness and perceived brand localness in China : empirical evidence on Western, Asian, and domestic retailers
Swoboda, Bernhard
;
Pennemann, Karin
;
Taube, Markus
- In:
Journal of international marketing
20
(
2012
)
4
,
pp. 72-95
Persistent link: https://www.econbiz.de/10009688880
Saved in:
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