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~person:"Swoboda, Bernhard"
~subject:"COVID-19"
~subject:"Firmenimage"
~subject:"Internationales Marketing"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
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COVID-19
Firmenimage
Internationales Marketing
Brand management
16
Markenführung
16
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11
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11
Brand image
10
Markenimage
10
Einzelhandel
9
Retail trade
9
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4
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4
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4
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3
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2
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2
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perceived brand globalness
2
reciprocity
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Swoboda, Bernhard
Melewar, T. C.
19
Balmer, John M. T.
14
Bang, Nguyen
11
Diamantopoulos, Adamantios
11
Foroudi, Pantea
11
Iglesias, Oriol
8
Abratt, Russell
6
Gupta, Suraksha
6
Han, Heesup
6
Steenkamp, Jan-Benedict E. M.
6
Van Hoye, Greet
6
Balmer, John M.T.
5
Coulter, Robin A.
5
Davvetas, Vasileios
5
Foroudi, Mohammad Mahdi
5
Magnusson, Peter
5
Sharifah Faridah Syed Alwi
5
Strizhakova, Yuliya
5
Urde, Mats
5
Westjohn, Stanford A.
5
Alden, Dana
4
Baumgarth, Carsten
4
Becker, Kip
4
Chen, Weifeng
4
Dennis, Charles
4
Greyser, Stephen A.
4
Grudecka, Anna
4
Jakubanecs, Alexander
4
Merrilees, Bill
4
Miller, Dale
4
Nobre, Helena
4
Ozsomer, Aysegul
4
Podnar, Klement
4
Singh, Jaywant
4
Yang, Jing
4
Zdravkovic, Srdan
4
Abimbola, Temi
3
Biedenbach, Galina
3
Deb, Madhurima
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Journal of international marketing
2
Management international review : MIR ; journal of international business
2
European retail research
1
Journal of business research : JBR
1
Marketing : ZFP ; journal of research and management
1
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ECONIS (ZBW)
7
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1
Effects of national institutions on corporate brand ability associations during the pandemic
Jacobs, Nele
;
Swoboda, Bernhard
- In:
Management international review : MIR ; journal of …
64
(
2024
)
1
,
pp. 129-163
Persistent link: https://www.econbiz.de/10014514905
Saved in:
2
Endorsement of global product brands by global corporate brands : a consumer perspective across nations
Swoboda, Bernhard
;
Sinning, Carolina
- In:
Management international review : MIR ; journal of …
61
(
2021
)
4
,
pp. 563-598
Persistent link: https://www.econbiz.de/10012657849
Saved in:
3
How country development and national culture affect the paths of perceived brand globalness to consumer behavior across nations
Swoboda, Bernhard
;
Sinning, Carolina
- In:
Journal of business research : JBR
118
(
2020
),
pp. 58-73
Persistent link: https://www.econbiz.de/10012287588
Saved in:
4
Reciprocity of a retailer's corporate imge and store image : moderating roles of evaluation approaches and cultural brand dominance
Swoboda, Bernhard
;
Pennemann, Karin
- In:
European retail research
27
(
2013
)
2
,
pp. 21-53
Persistent link: https://www.econbiz.de/10010408283
Saved in:
5
Do international retailers benefit from being global in emerging countries? : a multilevel study in China
Swoboda, Bernhard
;
Pennemann, Karin
- In:
Marketing : ZFP ; journal of research and management
36
(
2014
)
2
,
pp. 141-150
Persistent link: https://www.econbiz.de/10010385216
Saved in:
6
Does being perceived as global pay off? : an analysis of leading foreign and domestic multinational corporation in India, Japan, and the United States
Swoboda, Bernhard
;
Hirschmann, Johannes
- In:
Journal of international marketing
24
(
2016
)
3
,
pp. 1-30
Persistent link: https://www.econbiz.de/10011584181
Saved in:
7
The effects of perceived brand globalness and perceived brand localness in China : empirical evidence on Western, Asian, and domestic retailers
Swoboda, Bernhard
;
Pennemann, Karin
;
Taube, Markus
- In:
Journal of international marketing
20
(
2012
)
4
,
pp. 72-95
Persistent link: https://www.econbiz.de/10009688880
Saved in:
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