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~person:"Swoboda, Bernhard"
~subject:"Consumer behaviour"
~subject:"Marketing management"
~type_genre:"Bibliografie enthalten"
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Interaktive Medien am Point of Sale : verhaltenswissenschaftliche Analyse der Wirkung multimedialer Systeme
Swoboda, Bernhard
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1996
Persistent link: https://www.econbiz.de/10000926031
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