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~person:"Swoboda, Bernhard"
~type_genre:"Bibliography included"
~type_genre:"Glossar enthalten"
~type_genre:"Thesis"
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Retail brand equity and loyalty : analysis in the context of sector-specific antecedents, perceived value, and multichannel retailing
Weindel, Julia Katharina
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2016
Persistent link: https://www.econbiz.de/10011505956
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Interaktive Medien am Point of Sale : verhaltenswissenschaftliche Analyse der Wirkung multimedialer Systeme
Swoboda, Bernhard
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1996
Persistent link: https://www.econbiz.de/10000926031
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