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~person:"Swoboda, Bernhard"
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Search: subject:"branding"
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Brand management
24
Markenführung
24
Consumer behaviour
11
Einzelhandel
11
Konsumentenverhalten
11
Retail trade
11
Brand image
10
Markenimage
10
Corporate reputation
6
Deutschland
6
Firmenimage
6
Germany
6
Internationales Marketing
6
Multinationales Unternehmen
6
Globalisierung
5
Globalization
5
International marketing
5
Transnational corporation
5
Cross-national research
4
Markenpolitik
4
Welt
4
World
4
Betriebsform
2
Brand architecture
2
China
2
Comparison
2
Corporate Identity
2
Distribution channel
2
Endorsed branding strategy
2
Fashion
2
Global corporate and product brands
2
Markenarchitektur
2
Mode
2
Multilevel structural equation modeling
2
National culture
2
Nationalkultur
2
Retail Brand Equity
2
Retail brand equity
2
Retail format
2
Romania
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English
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German
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Swoboda, Bernhard
Esch, Franz-Rudolf
140
Burmann, Christoph
128
Baumgarth, Carsten
91
Melewar, T. C.
82
Huber, Frank
64
Tomczak, Torsten
64
Meffert, Heribert
63
Keller, Kevin Lane
61
Bruhn, Manfred
57
Balmer, John M. T.
55
Ahlert, Dieter
49
De Chernatony, Leslie
46
Merrilees, Bill
43
Bang, Nguyen
40
Foroudi, Pantea
40
Kernstock, Joachim
39
Bauer, Hans H.
38
Loureiro, Sandra Maria Correia
38
Wiedmann, Klaus-Peter
38
Phau, Ian
37
Schmidt, Holger J.
37
Ind, Nicholas
34
Fournier, Susan
33
Sattler, Henrik
33
Uggla, Henrik
32
Gupta, Suraksha
31
Herrmann, Andreas
31
Guzman, Francisco
30
Christodoulides, George
29
MacInnis, Deborah J.
28
Peitz, Martin
28
Romaniuk, Jenni
28
Strebinger, Andreas
28
Ko, Eunju
27
Veloutsou, Cleopatra
27
Völckner, Franziska
27
Brexendorf, Tim Oliver
26
Kreutzer, Ralf T.
26
Aaker, David A.
25
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Springer Fachmedien Wiesbaden
1
Universität Trier
1
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Marketing : ZFP ; journal of research and management
4
Handel und Internationales Marketing / Retailing and International Marketing
2
Handelsforschung
2
Journal of international marketing
2
Management international review : MIR ; journal of international business
2
European retail research
1
Gabler Edition Wissenschaft / Handel und Internationales Marketing / Retailing and International Marketing
1
Gabler Research / Handel und Internationales Marketing / Retailing and International Marketing
1
Gabler research
1
Handbuch Medienmanagement : mit 46 Tabellen
1
HandelsMonitor
1
Impulse für die Markenforschung und Markenführung
1
International journal of retail & distribution management
1
International marketing review
1
Journal of business research : JBR
1
Journal of retailing and consumer services
1
Management International Review
1
Markenstrategien im Spannungsfeld Hersteller - Handel : Markendialog Februar 2011
1
Research
1
The international review of retail, distribution and consumer research
1
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
1
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
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ECONIS (ZBW)
26
EconStor
1
USB Cologne (EcoSocSci)
1
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1
Effects of national institutions on corporate brand ability associations during the pandemic
Jacobs, Nele
;
Swoboda, Bernhard
- In:
Management international review : MIR ; journal of …
64
(
2024
)
1
,
pp. 129-163
Persistent link: https://www.econbiz.de/10014514905
Saved in:
2
Endorsement of global product brands by global corporate brands : a consumer perspective across nations
Swoboda, Bernhard
;
Sinning, Carolina
- In:
Management international review : MIR ; journal of …
61
(
2021
)
4
,
pp. 563-598
Persistent link: https://www.econbiz.de/10012657849
Saved in:
3
Endorsement of Global Product Brands by Global Corporate Brands – A Consumer Perspective Across Nations
Swoboda, Bernhard
;
Sinning, Carolina
- In:
Management International Review
61
(
2021
)
4
,
pp. 563-598
consumers differently. Therefore, it is important to analyze whether corporations profit from endorsed
branding
strategies …
Persistent link: https://www.econbiz.de/10014501436
Saved in:
4
How online trust and online brand equity translate online- and omni-channel-specific instruments into repurchase intentions
Swoboda, Bernhard
;
Winters, Amelie
;
Fränzel, Nils
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
1/2
,
pp. 37-53
Persistent link: https://www.econbiz.de/10012600955
Saved in:
5
How country development and national culture affect the paths of perceived brand globalness to consumer behavior across nations
Swoboda, Bernhard
;
Sinning, Carolina
- In:
Journal of business research : JBR
118
(
2020
),
pp. 58-73
Persistent link: https://www.econbiz.de/10012287588
Saved in:
6
An inter- and intra-format perspective on transfer and perception of retail formats
Swoboda, Bernhard
;
Morbe, Lukas
;
Dabija, Dan Cristian
- In:
Marketing : ZFP ; journal of research and management
39
(
2017
)
4
,
pp. 24-36
Persistent link: https://www.econbiz.de/10011780909
Saved in:
7
Perceived globalness and reputation of multinational corporations : an empirical and methodological analysis across nations
Hirschmann, Johannes
-
2017
Persistent link: https://www.econbiz.de/10012259740
Saved in:
8
Retail brand equity and loyalty : analysis in the context of sector-specific antecedents, perceived value, and multichannel retailing
Weindel, Julia Katharina
-
2016
Persistent link: https://www.econbiz.de/10011505956
Saved in:
9
Does being perceived as global pay off? : an analysis of leading foreign and domestic multinational corporation in India, Japan, and the United States
Swoboda, Bernhard
;
Hirschmann, Johannes
- In:
Journal of international marketing
24
(
2016
)
3
,
pp. 1-30
Persistent link: https://www.econbiz.de/10011584181
Saved in:
10
A cross-lagged analysis of the reciprocal effects of perceived value and retail brand equity
Weindel, Julia
;
Swoboda, Bernhard
- In:
Marketing : ZFP ; journal of research and management
38
(
2016
)
2
,
pp. 92-104
Persistent link: https://www.econbiz.de/10011566850
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