An inter- and intra-format perspective on transfer and perception of retail formats
Year of publication: |
2017
|
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Authors: | Swoboda, Bernhard ; Morbe, Lukas ; Dabija, Dan Cristian |
Published in: |
Marketing : ZFP ; journal of research and management. - München : Beck, ISSN 0344-1369, ZDB-ID 717348-9. - Vol. 39.2017, 4, p. 24-36
|
Subject: | International Retailing | Format Transfer | Local Positioning | Intra- and Inter-format Competition | Retail Brand Equity | Einzelhandel | Retail trade | Betriebsform | Retail format | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image |
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