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~person:"Takhar-Lail, Amandeep"
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Takhar-Lail, Amandeep
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Journal of marketing management : MM
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Consuming Bollywood : young Sikhs social comparisons with heroes and heroines in Indian films
Takhar-Lail, Amandeep
;
Maclaran, Pauline
;
Parsons, Elizabeth
- In:
Multicultural perspectives in customer behaviour
,
(pp. 65-80)
.
2014
Persistent link: https://www.econbiz.de/10010399250
Saved in:
2
Consuming Bollywood : young Sikhs social comparisons with heroes and heroines in Indian films
Takhar-Lail, Amandeep
;
Maclaran, Pauline
;
Parsons, Elizabeth
- In:
Journal of marketing management : MM
26
(
2010
)
11/12
,
pp. 1057-1073
Persistent link: https://www.econbiz.de/10008757655
Saved in:
3
Bollywood cinema's global reach : consuming the "Diasporic consciousness"
Takhar-Lail, Amandeep
;
Maclaran, Pauline
;
Stevens, Lorna
- In:
Journal of macromarketing : examining the interactions …
32
(
2012
)
3
,
pp. 266-279
Persistent link: https://www.econbiz.de/10009621046
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