Bollywood cinema's global reach : consuming the "Diasporic consciousness"
Amandeep Takhar, Pauline Maclaran, and Lorna Stevens
| Year of publication: |
2012
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|---|---|
| Authors: | Takhar-Lail, Amandeep ; Maclaran, Pauline ; Stevens, Lorna |
| Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif. : Sage, ISSN 0276-1467, ZDB-ID 784653-8. - Vol. 32.2012, 3, p. 266-279
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| Subject: | Filmproduktion | Film production | Religionsgemeinschaft | Religious community | Inder | Indians | Konsumentenverhalten | Consumer behaviour | Großbritannien | United Kingdom |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009621046