Liu, Yi; Tao, Lei; Li, Yuan; El‐Ansary, Adel I. - In: Journal of Business & Industrial Marketing 23 (2007) 1, pp. 12-22
Purpose – The purpose of this paper is to explore empirically how a distributor's trust in a supplier and its use of control mechanisms affect the values it gains from the relationship. Design/methodology/approach – Factor analysis and a structural equation model were used to test the...