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~person:"Tapp, Alan"
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Direktmarketing
7
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6
Großbritannien
6
United Kingdom
6
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5
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3
IT-gestütztes Marketing
3
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2008-2011
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Tapp, Alan
Hughes, Tim
6
Hughes, Rebecca
3
Collins, Katie
2
Pressley, Ashley
2
Warren, Stella
2
Campsall, Dan
1
Clowes, Jeff
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Evans, Martin
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Journal of marketing management : MM
6
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5
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3
Always learning
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CRM in financial services : a practical guide to making customer relationship management work
1
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OLC EcoSci
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1
Exploring the relationship between car brands and risky driving
Tapp, Alan
;
Ursachi, George Marian
;
Campsall, Dan
- In:
Journal of social marketing : JSOCM
13
(
2023
)
4
,
pp. 554-571
Persistent link: https://www.econbiz.de/10014426714
Saved in:
2
Principles of direct, database and digital marketing
Tapp, Alan
;
Whitten, Ian
;
Housden, Matthew
-
2014
-
5. ed.
Persistent link: https://www.econbiz.de/10010227705
Saved in:
3
Social marketing and social influences : using social ecology as a theoretical framework
Collins, Katie
;
Tapp, Alan
;
Pressley, Ashley
- In:
Journal of marketing management : MM
26
(
2010
)
13/14
,
pp. 1181-1200
Persistent link: https://www.econbiz.de/10008810725
Saved in:
4
Field-capital theory and its implications for marketing
Tapp, Alan
;
Warren, Stella
- In:
European journal of marketing : EJM
44
(
2010
)
1/2
,
pp. 200-222
Persistent link: https://www.econbiz.de/10003949209
Saved in:
5
A conceptual model for public relations in museums
Tapp, Alan
;
Warren, Stella
- In:
European journal of marketing : EJM
44
(
2010
)
1
,
pp. 42-66
Persistent link: https://www.econbiz.de/10008378581
Saved in:
6
Social marketing and social influences: Using social ecology as a theoretical framework
Collins, Katie
;
Tapp, Alan
;
Pressley, Ashley
- In:
Journal of marketing management : MM
26
(
2010
)
13
,
pp. 1181-1201
Persistent link: https://www.econbiz.de/10008744928
Saved in:
7
Principles of direct and database marketing : a digital orientation
Tapp, Alan
-
2008
-
4. ed.
Persistent link: https://www.econbiz.de/10003767866
Saved in:
8
Achieving effective academic/practitioner knowledge exchange in marketing
Hughes, Tim
;
Tapp, Alan
;
Hughes, Rebecca
- In:
Journal of marketing management : MM
24
(
2008
)
1/2
,
pp. 221-240
Persistent link: https://www.econbiz.de/10003678036
Saved in:
9
Principles of direct and database marketing : a digital orientation
Tapp, Alan
-
2008
-
4. ed.
Persistent link: https://www.econbiz.de/10004919931
Saved in:
10
Why "soft science" is the key to regaining leadership in marketing knowledge
Tapp, Alan
;
Hughes, Tim
- In:
European journal of marketing : EJM
42
(
2008
)
3
,
pp. 265-278
Persistent link: https://www.econbiz.de/10007993434
Saved in:
1
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