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~person:"Taylor, Alan M."
~person:"Veloutsou, Cleopatra"
~subject:"Social web"
~subject:"USA"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Working Paper"
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23
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13
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13
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Taylor, Alan M.
Veloutsou, Cleopatra
Loureiro, Sandra Maria Correia
12
Kunkel, Thilo
9
Rita, Paulo
9
Cova, Bernard
8
Feenstra, Robert C.
8
Melewar, T. C.
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5
Chan-Olmsted, Sylvia M.
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Dessart, Laurence
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Journal of business research : JBR
6
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1
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1
Journal of marketing management : MM
1
Psychology & marketing
1
The journal of product & brand management
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ECONIS (ZBW)
14
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1
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10
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14
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1
Mapping brand community research from 2001 to 2021 : assessing the field's stage of development and a research agenda
Veloutsou, Cleopatra
;
Liao, Junyun
- In:
Psychology & marketing
40
(
2023
)
3
,
pp. 431-454
Persistent link: https://www.econbiz.de/10014290734
Saved in:
2
Creating and managing participative brand communities : the roles members perform
Veloutsou, Cleopatra
;
Black, Iain
- In:
Journal of business research : JBR
117
(
2020
),
pp. 873-885
Persistent link: https://www.econbiz.de/10012288107
Saved in:
3
Digital ecosystem and consumer engagement : a socio-technical perspective
Morgan-Thomas, Anna
;
Dessart, Laurence
;
Veloutsou, Cleopatra
- In:
Journal of business research : JBR
121
(
2020
),
pp. 713-723
Persistent link: https://www.econbiz.de/10012417389
Saved in:
4
Brand community integration, participation and commitment : a comparison between consumer-run and company-managed communities
Pedeliento, Giuseppe
;
Andreini, Daniela
;
Veloutsou, …
- In:
Journal of business research : JBR
119
(
2020
),
pp. 481-494
Persistent link: https://www.econbiz.de/10012417033
Saved in:
5
Working consumers : co-creation of brand identity, consumer identity and brand community identity
Black, Iain
;
Veloutsou, Cleopatra
- In:
Journal of business research : JBR
70
(
2017
),
pp. 416-429
Persistent link: https://www.econbiz.de/10011620562
Saved in:
6
Commentary on "Working consumers : co-creation of brand identity, consumer identity and brand community identity"
Brodie, Roderick J.
- In:
Journal of business research : JBR
70
(
2017
),
pp. 430-431
Persistent link: https://www.econbiz.de/10011620563
Saved in:
7
Trade and uncertainty
Novy, Dennis
;
Taylor, Alan M.
- In:
The review of economics and statistics
102
(
2020
)
4
,
pp. 749-765
Persistent link: https://www.econbiz.de/10012543338
Saved in:
8
Capturing consumer engagement: duality, dimensionality and measurement
Dessart, Laurence
;
Veloutsou, Cleopatra
;
Morgan-Thomas, Anna
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 399-426
Persistent link: https://www.econbiz.de/10011483096
Saved in:
9
Consumer engagement in online brand communities : a social media perspective
Dessart, Laurence
;
Veloutsou, Cleopatra
;
Morgan-Thomas, Anna
- In:
The journal of product & brand management
24
(
2015
)
1
,
pp. 28-42
Persistent link: https://www.econbiz.de/10010514490
Saved in:
10
Trade and uncertainty
Novy, Dennis
;
Taylor, Alan M.
-
2014
Persistent link: https://www.econbiz.de/10010356321
Saved in:
1
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