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~person:"Ter Braak, Anne"
~subject:"Food retailing"
~subject:"Supplier relationship management"
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Search: subject_exact:"Private-label brand"
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Food retailing
Supplier relationship management
Handelsmarke
5
Store brand
5
Einzelhandel
3
Retail trade
3
Consumer behaviour
2
Konsumentenverhalten
2
Lebensmitteleinzelhandel
2
Lieferantenmanagement
2
Brand
1
Brand management
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Channel relationships
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Competition
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Discounters
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Distribution channel
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Einzelhandelspreis
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Empirical generalizations
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Food trade
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Grocery retailing
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Industrie
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Innovation
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Innovation management
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Innovationsmanagement
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Lebensmittelhandel
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Manufacturing industries
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Markenartikel
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Markenführung
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Marketing management
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Marketingmanagement
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National brand pioneer
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Premium quality tier
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Private label
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Private label copycat
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Product labelling
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Ter Braak, Anne
Olbrich, Rainer
8
Dekimpe, Marnik G.
6
Deleersnyder, Barbara
5
Wolf, Annett
5
Zettelmeyer, Florian
5
Braun, Daniela
4
Fornari, Daniele
4
Fornari, Edoardo
4
Grandi, Sebastiano
4
Koll, Oliver
4
Bauer, Hans H.
3
Geyskens, Inge
3
Lauer, Alexander
3
Martinelli, Elisa
3
Möhlenbruch, Dirk
3
Schein, David D.
3
Song, Wei
3
Steenkamp, Jan-Benedict E. M.
3
Ailawadi, Kusum L.
2
Arce-Urriza, Marta
2
Bontemps, Christophe
2
Bradlow, Eric T.
2
Buhr, Carl-Christian
2
Cebollada, Javier
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Chimhundu, Ranga
2
De Canio, Francesca
2
Draganska, Michaela
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Grewe, Gundula
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Horstmann, Florian
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Konuk, Faruk Anıl
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Lingenfelder, Michael
2
Ma, Meilin
2
Menegatti, Mario
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Miskell, Peter
2
Nijs, Vincent
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Orozco, Valérie
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Rooderkerk, Robert P.
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Rubio Benito, Natalia
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Réquillart, Vincent
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Dissertation Series CentER
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing
1
Journal of retailing
1
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ECONIS (ZBW)
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A new era in retail: private-label production by national-brand manufacturers and premium-quality private labels
Ter Braak, Anne
-
2012
Persistent link: https://www.econbiz.de/10009622555
Saved in:
2
Taking private labels upmarket : empirical generalizations on category drivers of premium private label introductions
Ter Braak, Anne
;
Geyskens, Inge
;
Dekimpe, Marnik G.
- In:
Journal of retailing
90
(
2014
)
2
,
pp. 125-140
Persistent link: https://www.econbiz.de/10010401614
Saved in:
3
Retailer private-label margins : the role of supplier and quality-tier differentiation
Ter Braak, Anne
;
Dekimpe, Marnik G.
;
Geyskens, Inge
- In:
Journal of marketing
77
(
2013
)
4
,
pp. 86-103
Persistent link: https://www.econbiz.de/10009782068
Saved in:
4
Does private-label production by national-brand manufacturers create discounter goodwill?
Ter Braak, Anne
;
Deleersnyder, Barbara
;
Geyskens, Inge
; …
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
4
,
pp. 343-357
Persistent link: https://www.econbiz.de/10010223396
Saved in:
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