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~person:"Terlutter, Ralf"
~subject:"Brand image"
~subject:"Theorie"
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Brand image
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Advertising effects
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Consumer behaviour
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Terlutter, Ralf
Esch, Franz-Rudolf
16
Gierl, Heribert
16
Bauer, Hans H.
13
Pelsmacker, Patrick de
10
Dens, Nathalie
8
Srinivasan, Shuba
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Pauwels, Koen
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Sreejesh, S.
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Drengner, Jan
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Erfgen, Carsten
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5
Huber, Frank
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Ilicic, Jasmina
5
Kulczynski, Alicia
5
Langner, Tobias
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Matthes, Jörg
5
Muehling, Darrel D.
5
Mäder, Ralf
5
Romaniuk, Jenni
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Roy, Subhadip
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Sattler, Henrik
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Shelegia, Sandro
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Soberman, David A.
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Verhellen, Yann
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Wilson, Christopher
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Arora, Nilesh
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Bang Nguyen Viet
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Ceyp, Michael
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Dekimpe, Marnik G.
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Diamantopoulos, Adamantios
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Doraszelski, Ulrich
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Draganska, Michaela
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International Conference on Research in Advertising <4, 2005, Saarbrücken>
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Cutting edge international research
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Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
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International advertising and communication : current insights and empirical findings
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Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
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ECONIS (ZBW)
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Brand worlds : a guide to creating holistic worlds of brand experiences through communication
Diehl, Sandra
;
Terlutter, Ralf
- In:
Media and change management : creating a path for new …
,
(pp. 169-187)
.
2022
Persistent link: https://www.econbiz.de/10013167347
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2
Entertainment in advergames and its influence on brand-related outcomes for children
Waiguny, Martin
;
Terlutter, Ralf
- In:
Cutting edge international research
,
(pp. 171-186)
.
2010
Persistent link: https://www.econbiz.de/10003985177
Saved in:
3
Media-based and non media-based factors influencing purchase behavior and differences due to consumers' personality
Diehl, Sandra
;
Terlutter, Ralf
- In:
International advertising and communication : current …
,
(pp. 279-300)
.
2006
Persistent link: https://www.econbiz.de/10003378133
Saved in:
4
International Advertising and Communication : Current Insights and Empirical Findings
Diehl, Sandra
(
contributor
);
Terlutter, Ralf
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10013520610
Saved in:
5
International advertising and communication : current insights and empirical findings
Diehl, Sandra
(
ed.
);
Terlutter, Ralf
(
contributor
)
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003323180
Saved in:
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