Entertainment in advergames and its influence on brand-related outcomes for children
Year of publication: |
2010
|
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Authors: | Waiguny, Martin ; Terlutter, Ralf |
Published in: |
Cutting edge international research. - Wiesbaden : Gabler, ISBN 978-3-8349-2111-6. - 2010, p. 171-186
|
Subject: | Werbung | Advertising | Computerspiel | Video game | Zielgruppe | Target group | Kinder | Children | Werbewirkung | Advertising effects | Markenimage | Brand image | Österreich | Austria |
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