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~person:"Tesfom, Goitom"
~subject:"Consumer behaviour"
~type:"article"
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Consumer behaviour
Konsumentenverhalten
2
Mobile communications
2
Mobile phone
2
Mobilkommunikation
2
Mobiltelefon
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Advertising
1
Age groups
1
Beziehungsmarketing
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Dienstleistungsmarketing
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Dienstleistungsqualität
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Digitale Dienste
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Media usage
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Relationship marketing
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Services marketing
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culture
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media use
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provider's shift
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retention
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service marketing
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Tesfom, Goitom
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Services marketing quarterly
2
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ECONIS (ZBW)
2
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Consumers' advertising media use : a cross-cultural study
Tesfom, Goitom
;
Lutz, Clemens
- In:
Services marketing quarterly
43
(
2022
)
1
,
pp. 32-47
Persistent link: https://www.econbiz.de/10012801854
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2
Mobile phone service providers shift to no-contract plans : implications on customer retention
Tesfom, Goitom
;
Birch, Nancy J.
;
Culver, Jeffrey N.
- In:
Services marketing quarterly
39
(
2018
)
2
,
pp. 92-107
Persistent link: https://www.econbiz.de/10011859502
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